As the director of Beyond the Podium: A Formula Racing at UC Davis Documentary, I built the film's visual identity from the ground up and led its social media campaign through its premiere weekend. The visual system centered on a checkered racing motif set against navy and white (a nod to FRUCD's brand), translated for the screen. I designed the release announcement, premiere RSVP graphics, and synopsis post, then extended the identity into a custom crewneck for the production team. Thanh Nguyen illustrated the official poster, and I handled its layout and design.

Learn more about the film here.